About
Pedro
Ishikawa

With nearly two decades of experience in design, Pedro transitioned from graphic design to a deep focus on understanding user behavior, motivations, and their interactions with technology. This shift has led him to specialize in creating end-to-end digital products that are both visually captivating and user-centric.

Pedro excels in blending creativity with strategic thinking, ensuring that each project he undertakes is meticulously crafted and impactful. His expertise spans UX Research, facilitation, design systems, team leadership, and mentoring emerging designers.

Beyond his professional pursuits, Pedro enjoys playing multiple instruments in bands, has a passion for cooking, and loves cycling. Driven by a commitment to excellence, Pedro is dedicated to delivering top-notch design solutions that resonate with users and meet business goals. He has successfully collaborated on projects across various industries, continually pushing the boundaries of design innovation.